Evaluation of Technologies
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Hi my name is Kashif and in my blog you will see the process, I went through when developing my music magazine
Friday, 14 December 2012
Thursday, 13 December 2012
Question 5
Audience Feed Back
I
also took on some of the audience’s feedback such as;
What could I improve?
‘Your DPS seems to be an A4 piece;
perhaps you redo it as an A3 with a larger image?;
‘You could improve on the
layout of your DPS because the image of Victor (the guy on b the couch’ with the saxophone) looks a
bit stretched horizontally and you could
have also made the DPS an A3 sheet or paper instead of an A4 sheet of paper’
The audience feedback allowed
me to analysis my magazine and to see the features they liked and also features they may have come
across unclear. I was able to redo parts
in order to help attract my audience
however some people stated my audience was clear and certain factor like
having a white model did not demine my magazine.
Audience said;
‘I think that your Black and white colour
scheme will attract potential readers to your magazine even if they’re not a
part of your target audience and this is because of the fact that most
magazines are really colourful or dark (black colours) and your unique colour
scheme will defiantly stand out. You
target audience will defiantly be attracted to your music magazine for this
reason as well.’
‘By representing Jazz, you are able to attract Jazz
fans. It is quite formal; this would be appreciated by the audience.’
This is positive
feedback as the targets I was looking to achieve such as keeping a formality tone in my magazine
have been achieved
Question 7
Question 7.
Looking
back at your preliminary task, what do you feel you have learnt in the
progression from it to the full product?
I learnt the importance of having a colour scheme and how it
can influence people to buy your magazine and, also how crucial it is to link the
colour scheme to your target audience as this will help persuade and encourage
them to pick up your magazine.I believed I significantly improved due to my
case study’s, I was able to look through various magazine and see the methods
they used to appeal to their target audience. Arsenal using red as it
links to their emblem and Downbeat changed there’s each issue but still maintain
a general colour scheme and kept it basic. Looking back at my audience Feedback
I can see how much I improved such as;
If you look at my bar code on my College task is stands out
and affects the quality of my image I learnt that the placement of features can
be instrumental when producing a magazine in my music magazine. I choose a more acceptable
bar code and also change the side, I did not want to crowd my text into one
corner of my page so I decided to spread it out.
My typography also improved if you look at the my college
magazine where I used a variety of fonts in came across tacky, I realized keeping the same font and using standard capitalization on certain text is extremely
important as it allows you to make a subtle impact which was important in my music
magazine as it was in black and white. Here is some of the feed back below
My photography improved as we used more advance cameras and hired
out studio’s also my choice of models was better. As I had the opportunity to do
a case study I was able to look in detail to see who would feature in my
magazine and I chose the best person in my college who fit that description. This is why, my target audience is easy to establish on my music magazine whereas, if you look at the college magazine my colour's and font could have been targets
at a variety of audiences and was not specific.
As you can see the layout of magazine has changed. I have equally spaced out the text also used more images an images which relate to my content. If you look at my college magazine;
. I've named it contents page
. Not gave any headings
. Poor Camera (Bad sizing )
. Left Blank spaces
. Different colour shades ( Green )
The reason I improved my college magazine was because I was
able to look back at details where I went wrong and compare them with my case
studies to see where I went wrong. The
main reasons are shown above so, in my music magazine I followed the structure
of other stimulus and whereas the college magazine was just made from scratch with no focus or
guidance in my music magazine my aim was to keep it formal. My images has to create
a mise en scene so they kept the Jazz feel throughout my magazine, heading
& subheadings where put in bold to
make them stand out, we used more advance camera's (Cannon's) and I tried to
balance out my text and imagery so I would not leave any blank spots. I also
made sure I used the same colour of black through the text.
Wednesday, 12 December 2012
Monday, 10 December 2012
Audience Feedback
Kashif
1. How do you think I’ve portrayed my music magazine?
2. How have I represented Jazz fans?
3. How are men portrayed, does it matter that I’ve only used
male artist?
4. My main cover photo is a white English male is this the right
ethnic group to represent jazz?
5. By me using a black and white theme does this make you more persuaded
to pick up my magazine and do you believe it relates to my audience?
6.What are your favourite parts of my magazine?
7.What could I improve?
8.How have my technical skills in InDesign improved from my college
magazine?
Sunday, 9 December 2012
Saturday, 8 December 2012
First Draft & Final Draft Development & Comparison
The reasons why I changed my magazine was because, I felt
the masthead did not stand out and attract my audience. Through my research
task I found out how significant the lower left third in a magazine is as, the
buyers see the lower left third, first when looking at Newsstands in shop. This
is the reason why I changed for a more eye capturing masthead which I believe
is more effective.
I also enlarged my
main cover line as this was one of the key features in my magazine and I did
not emphasis this enough on my first magazine.
Friday, 7 December 2012
Monday, 3 December 2012
Friday, 9 November 2012
Contact Sheet
We did not get to use all these images unfortunately, but
these some of my best photo’s that I believed also captured my target audience,
I used my main model in most of these pictures as he had the biggest feature
Thursday, 8 November 2012
First draft contents page
This is the first draft of my contents page, i mad a few tweaks as you will see in the final piece as i thought i could of made certain aspects better. This draft may of come across boring and my image quality was not as good.
Wednesday, 24 October 2012
Magazine Progess
My progress is going good so far I’m developing my front cover
trying to keep my black and white my colour scheme, reason I used an image with an instrument in is because, I believe this
makes my generic conventions clear, as this feature will allow them to
understand is a music magazine.
Tuesday, 23 October 2012
Beginning Stage of designing my Dps
Today's lesson i began designing my first page of the dps i used other stimulus to help structure my dps. I got inspiration from a magazine called ' ARISE '
Progress report (1)
Today’s lesson I began to develop my magazine ensuring my
layout was correct. I changed around the layout from my original design reason
being, when creating the magazine I felt this layout would connect better with
my audience overall I believe this lesson was successful.
Monday, 22 October 2012
Magazine Proposal Layouts
Magazine proposal Video& Feedback
FeedBack
Don’t use 1 image in the contents page.
Like the name but it doesn’t stand out, you can make it
better by giving it a slogan saying Jazz.Need to design a better Masthead.
Magazine Proposal
Magazine
Proposal
The tittle of my magazine is going to be called Giant Step reason being
Giant step is a famous Jazz tune performed by John Coltrane , Giant Steps is
the fifth studio album by jazz musician John Coltrane as leader which was released
in 1960 many of its tracks have become practice templates for jazz
saxophonists , he is a significant
figure in the Jazz world , and I want
Giant steps to become a successful magazine and take giant steps in
becoming the dominant force hence the reason, I created the correlation between
the two and used this as my Masthead
Artist I’m going to include
Young Artist – Femi Koleoso
A talented drummer, who plays the drums for tomorrow’s warriors which
have a big set-up in the English jazz scene, he is extremely gifted therefore I
believe he will be a good feature in my magazine.
Experienced Artist - Miles
Davis
He’s and American jazz musician, trumpeter, bandleader, and composer.
Widely considered one of the most influential musicians of the 20th century, he
will have the main feature in my jazz magazine; he also played alongside john
Coltrane
Others
My Magazine will include many jazz musicians from old school to what’s
present now, different months will feature a different instrument in the jazz
industry, we will cover the same instrument twice and we will also do other
specials when we focus on groups
What makes my magazine
different?
My magazine is going to express the true meaning of jazz from the routes
of where it all began , is going to be different as we are going to adapt the
jazz culture and give young and
extremely talented individuals to feature and to give them a spotlight Colum in
our jazz magazine which will allow them to shine and to take there Giant step
in the jazz industry.
Saturday, 20 October 2012
Friday, 19 October 2012
Distribution of Magazine
1. Sale
& Return
This relies on distribution, of
the magazine, they give a set number to a retail outlet for example; I give 20
copies of my magazine to WH smith and only 15 getting sold, they’ll have 5 left
and those 5 are returned with no cost to retailer, however this method can be
extremely wasteful and expensive for the distribution.
2. Online
distribution
Online distribution is by far the
biggest method of distribution and most magazine are slowly diverting to the
online magazine because you can have subscriber which is monthly money, which
ensures you will be getting an income each month, you can also give those
subscribers perks such as early new magazine before they sold in stores which
will make others buyers interested in becoming a monthly subscriber.
(A subscriber is someone, who
pay’s monthly by debit card for magazine, and they are sent to their emails)
3. Postal distribution
Postal
subscriptions are usually provided by large companies as they are guaranteed a
sale and similarly to online distribution they also give away ‘free b’s’ clubs
like Arsenal do monthly magazine and send them through post and those magazines
can become collectors’ items, this is an expensive method and if you do not
have the right financial income it could affect your business.
4. Direct distribution
Direct marketing means selling
products by dealing directly with consumers rather than through a second person
or other various outlets , direct distribution is a popular method as there are many advantages such as Higher
profit potential and is always current
, so this allows you to adapt the magazine still be able to sell it to
consumers
My Magazine
Firstly I really enjoyed this
assignment as we was able to go out and see for ourselves the competition and
hidden battles magazines companies go through enable to make there’s stand out
from other magazines; also the importance
of the the low third and how if it’s not effective, you will not catch the
consumers eye. When I first went to the shops to look for music magazines it
surprised me how little variety there was and the dominance of the rock genres,
most magazines and books stores are closing down due to online distribution and
other methods which are more practical for
customers.
My magazine is going to be Jazz
magazine therefore I do not want to go down the sale and return routes as I
cannot afford to waste company’s is also bad for the environment and I want my
magazine to be fulland with other competition from hip and rock that would be a
challenging path, so I decided to choose postal distribution as I can have
monthly issue which will be delivered straight to their doors. I would have an
online website which will work in partnership; I will also give my postal
subscribers perks posters for jazz artist who will be featured in our magazine,
and put dates for when there performing next.
Tuesday, 16 October 2012
Induction Task Evaluation
Induction Task Evaluation
Introduction
In this assignment we were assigned to create a double page
spread about the disadvantages and advantages of file sharing. I personally
believe it was a good induction as I got a feel for the subject. I was able to
identify weakness I may come across in the future; also being able to have a
feel with the different types of programme we were going to use was extremely
useful. In this evaluation I’m going to analyse myself with help from peers.
Research Skills –
Strengths and Weaknesses
The first source I used to gather information was from the
article newsbeat, I annotated & highlighted the parts of the article that I
thought was useful, and then expanded my point of view in my article. The
information I found most useful from newsbeat was the information regarding
Napster however, some of the information was quite dated therefore, I had to
look for more recent sources. I found it easier to gather information from
articles from magazines and newspaper as the sources I use are reliable and
information is simple and low lexis so I can interpret them into my own words
the source I tend to use are;
Guardian
Music Magazines (Vibe)
BBC
Newsbeat
One of my weakness I found most challenging was finding
reliable sources from the internet I find it hard to separate good sources from
bad source, with this task; I manage to get help from my teachers who helped
feed me some information and ideas of website I can youse, eventually my
computer research skills improved and I was able to pick out key information
through doing some Independent online research.
Journalistic and
Writing Skills – Strengths and Weakness
In my double page spread, I tried to capture the younger reader’s
attention, my audience was targeted for u21 the majority of my grammar was low
lexis however, when relating to facts and important information I changed my
tone and used mid lexis, this was to keep the reader interested. My purpose was
to inform them and I believe I was successful, Secondly I used 2nd person Pro nouns like “
you “ as I believe this connects with the readers and it makes the article more personal and they
feel like they will benefit and learn new information through reading my
article.
InDesign Skills
Strengths & Weakness
It’s fair to say my weakness outweighs my strengths, this
was my first time using this software and I have minimal experience using other
computer designing programmes. At first I found it hard to input pictures
without them being pixlised, I then
realised I needed hi res pictures , it took me a long time to understand the
different symbols , and I’m still learning now , however I am more comfortable
and I believe I can produce a better
piece of work now as I have more of a understanding, I still struggle with
getting ideas in my head on the computer but it’s a working progress, In my
design I learnt how to fade the background picture which is a useful tool.
Web Publishing
At first setting up ours blogs was taking a long time
because of the college firewall system was not set –up probably however, Web
publishing is a really good way of keeping on top of your work everyone uses
phone, and we can update and upload work through our phones, when it runs
smoothly it will be fast and not be time consuming and I like the fact you get
constructive criticism feedback, via social network sites like YouTube,
Facebook, Twitter.
Audience Feed Back
Viktor; It’s
really good, however the colour schemes make it harder to read
The images is good very effective
Should if highlighted more words blue to make it stand out
Ruce; It’s really good, however my text is hard to read
The image in the bottom left is effective
It reads really well
Specific Targets for
improvement
·
Improve InDesign skills
·
Read more magazines
·
Improve research skills
Even though I only have 3 targets, there’s depth in them
target and loads of areas for me to improve, as each lesson I’m learning
new skills
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Tuesday, 9 October 2012
Friday, 5 October 2012
Photoshop
In today’s lesson, we started to used Photoshop; it is my
first time using Photoshop so everything I learnt was a new skill such as;
1 How to line up your page with a ruler and the importance of
it
2 How to open my document
and making sure I change the re set to international blogger which gives me an
A4 Page, which then enables me to add text or an image
3 How to put my masthead, behind my image Thursday, 4 October 2012
Other Magazines
In my case studies, I used Jazz magazine when doing my
research as I would be comparing and contrasting my magazine to theirs however,
during this process of developing my magazine I used these magazine as well as they
all captured my attention.
The image in Arise
captured me straight away and in the Arsenal magazine they had the children’s
section so I decided to read it and see how they adapt to all of their audiences
as, I will be appealing to a dual audience with mine.
The stylist magazine had
various ways in capturing their audience. I personally did not think any would
link well with my audience so I did not use any of their methods.
Tuesday, 2 October 2012
Monday, 24 September 2012
production schedule
Week 1
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Monday
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Tuesday
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Thursday
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Friday
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24th
September
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Task 1:
Production schedule
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Task 1:
Production schedule
(Upload to blog)
Task 2:
Case studies
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Week 2
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Monday
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Tuesday
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Thursdays
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Friday
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1st October
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Task 2:
Case studies
(Hand in hard copy &
Upload to blogger)
Task 3:
LSC magazine
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Week 3
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Monday
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Tuesday
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Thursdays
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Friday
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8th October
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Task 3:
LSC magazine
(Upload to blog)
Task 4:
Audience feedback and
evaluation
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Week 4
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Monday
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Tuesday
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Thursdays
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Friday
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15th October
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Task 4:
Audience feedback and
evaluation
(Upload to blogger)
Task 5:
Magazine news stand task
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Task 5:
Magazine news stand task
(Upload to Blogger)
Task 6:
Drafting and finalizing house style, drafts and layouts
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Week 5
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Monday
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Tuesday
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Thursdays
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Friday
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22nd
October
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The studio is available for use from today
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Task 6:
Drafting and finalizing house style, drafts and layouts
(Upload to blogger)
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Task 7:
Audience research Task
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Week 6
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Monday
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Tuesday
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Thursdays
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Friday
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29th
October
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Task 7:
Audience research Task
(Upload to blogger)
Task 8:
Start planning (magazine front cover, contents page and DPS)
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Week 7
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Monday
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Tuesday
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Thursdays
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Friday
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5th
November
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Task 9:
Desk top publishing and editing your music magazine
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Task 9:
Desk top publishing and editing your music magazine
(must show rough draft of three pages and record class feedback – upload feedback to
blogger)
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All photography must be finished…
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Week 8
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Monday
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Tuesday
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Thursdays
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Friday
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12th
November
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Task 9:
Desk top publishing and editing your music magazine
(Upload to
blog)
Task 10:
Gather audience feedback
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Week 9
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Monday
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Tuesday
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Thursdays
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Friday
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19th
November
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Task 11:
Evaluation
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Task 10:
Get feedback
(Upload to blog)
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Week 10
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Monday
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Tuesday
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Thursdays
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Friday
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26th
November
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Week 11
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Monday
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Tuesday
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Thursdays
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Friday
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3rd
December
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Week 12
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Monday
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Tuesday
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Thursdays
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Friday
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10th
December
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Task 11:
Evaluation
Upload to Blog
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Week 13
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Monday
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Tuesday
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Thursdays
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Friday
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17th
December
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Final Deadline Day
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